Search Engine Positioning
Do Customers Come From?
80% of the traffic to a typical web site
comes from search engines and indexes.
20% of the traffic comes from
direct links that are located on other web sites.
Positioning is built in to our web design!
A well designed web site
takes advantage of the FREE search engine infrastructure by building in all
the things that Search Engines look for - in just the places where
they they expect to fine them. The result is high placement without
paying for it.
And recently, search engines began placing more and
more emphasis on how many links there are to your site!
The Secret To High Search Engine Positioning?
Want to know the secret
of how to place high on a search engine? Just ask them. Every search engine
makes available to the public exactly what it looks for and how they
evaluate a web site. There really is no secret. "Design a relevant
informative web site that is focused on your purpose... and design it well."
The only problem is that most web design companies don't take the time to do
it. They'd rather turn out a hundred template "cookie cutter" sites than one
well designed web site. That's because it takes knowledge and expertise to
do a site properly, and most companies use pre-made templates and automated
programs to turn out many sites quickly.
Myth: Only a few know the
secret to high search engine placement.
Truth: Search engines
publicly post how they evaluate a site. Only a few take the time to study
those specs and incorporate them into site design.
Myth: Good search
engine placement is very costly. Those who know the secret can charge
Truth: There is no secret. A well designed web site
places high naturally - and cost's nothing!
Myth: High priced
positioning companies know how to "bend" the rules to get better
Truth: The work is "BREAK" not bend. Search engines are
not dumb. They catch cheaters all the time... and their sites are banned -
Myth: You can buy your way to the top of a search
Truth: On some search engines you can pay to get your site
site into the sponsored or advertised section. But why pay when you can have
So What Actually Makes A Site Place High In The Search
The general answer from all search engine companies is good
design. The specific answer is a bit more complicated. Each Search Engine
evaluates web sites in their own way... they have their own unique
evaluation criteria. What one Search Engine sees as very important, another
Search Engine will see as less important. Some Search Engines look at only
the first page of a site, other Search Engines look through the entire site.
Some Search Engines place great importance on the first sentence of a page
thinking that this sentence sets the tone for the entire page. Other Search
Engines ignore the first paragraph completely, thinking that it takes a
paragraph to "set the stage" for the really important stuff that follows.
Some Search Engines look at the last paragraph thinking that this will be a
summery of the contents of the page. And Search Engines are constantly
changing, trying new ways to improve their accuracy in evaluations. So a
Good design company spends much time constantly staying abreast of all these
A good professional web designer takes all that information
into account - and then becomes a master juggler and puzzler, as they create
the various pieces of a web site to fit into as many of the search engine
specifications as possible - and still keep it pleasing to the eye! This
takes a combination of many skills, highly focused energy, flexible
creativity, and the ability to put it all together. None of these things can
be accomplished by using a template or cookie cutter design program.
Did You Know: The More Links There Are To Your Site, The Higher You'll
3. Navigational Ease
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