It's easy to
find everything on a well designed web site !
to the independent research group GIGA, "70% of all web site
visitors leave without finding what they came for.... Instead of fulfilling the promise of increased business and
improved customer loyalty, a web site often leaves a negative
impact on visitors, and the company’s brand - All due to poorly
designed site navigation!"
To Good Business Web Design - Think Like A Customer
From our TRUE STORIES files:
customer goes to a manufacture's web site looking for information
on a certain model DVD player they saw on a store shelf. They
click on the Web Site's "Products" tab and no matter how deeply
they search through the list of products, they can not find the
DVD player. Confusion and frustration are created, a sale is lost,
and negative feelings have been created that must now be overcome
by the company. Why?
In the CEO's thinking, the "Products"
section is their newest products. In the CEO's mind, last year's
models are strictly a "Service" category item - Even though last
year's models will continue to be shipped to the stores for
another 8 months, where they may sit on the shelf for another 6
months before being sold. Designing a web site for the customer's
thinking - not CEO's - is essential for success on the web.
There are millions of customers out there and only a couple
hundred CEOs... Design for the masses.
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