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# 3 - Built In Navigational Ease    

  

It's easy to find everything on a well designed web site !

According to the independent research group Giga:     

"70% of all web site visitors leave a site without finding what they came for."

"Instead of fulfilling the promise of increased business and improved customer loyalty, a web site often leaves a negative impact on visitors, and the company’s brand - All due to poorly designed site navigation!"

 

The Secret To Business Web Design
Think Like A Customer!

   
A customer goes to a manufacture's web site looking information on a certain model DVD player they saw on a store shelf. They click on the Web Site's "Products" tab and no matter how deeply they search through the list of products, they can not find the DVD player. A sale is lost and negative feelings have been created that must now be overcome by the company. Why did this happen?

In the CEO's thinking, the "Products" section is reserved for only their newest products. In the CEO's mind, last year's models are strictly a "Service" category item - Even though last year's models will continue to be shipped to the stores for another 8 months, where they may sit on the shelf for another 6 months before being sold. Designing a web site for the customer's ease - not CEO's - is essential for success on the web.

There are billions of customers out there... and only a couple thousand CEOs... Which do you want to design for? 

Click here to continue to # 4 - Fast Loading Times. 

  

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