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# 4 - Fast Loading Times    

   

A well designed web page loads in seconds - not minutes !

People do not like waiting!

     85 % of all internet users are on a dial up's.

     The average connection speed is 33K.

     At 14 seconds visitors begin to get impatient.

     At 18 seconds, 35% have are already gone.

     At 22 seconds, over 50% went to another site.

Technology  vs.  Time 

It seems that everybody wants to use the latest technology on their web site. Common thought is that the more technological bells and whistles, and flashy do dads on a page, the better the web site. Nothing is further from the truth. Every bell, whistle, and do dad comes a high price - download time, visitor frustration, and most importantly, visitor loss. 

It's true that once in every couple of million web sites, technology is so exceptional that a site become popular because it. You may remember the dancing baby - The music blaired out of the speakers.... "Booga-Chugga. Booga-Chugga. I can't stop this feeling...", and the baby danced on the screen. It was even featured on Aly Mc Beal. It was fantastic technology! But did you buy anything from the site? Can you even remember what they were selling? 

Flashy technology has its place, and we do use it - when its necessary and makes a point! But it is not the answer to succeeding on the web. A well designed, fast loading easy to navigate web site that markets itself and places high in the search engines is. 

If you have understood the 4 major areas, that contribute to a well designed web site, you are well on the road to being able to wisely choose a Web Design company. Of course, we hope that you will choose us. However, should you decide to utilize another professional web company to fulfill your needs, we are happy to have helped you make an informed decision, and empowered you with the knowledge to enable you to make that decision wisely.

We wish you luck, good fortune, and a success beyond your expectations!

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